ABSOLUTE MORTGAGE LENDING, LLC PRIVACY POLICY



1.  Introduction and Scope of Our Privacy Policy

  • Absolute Mortgage Lending, LLC (referred to as "we," "us," or "our").
  • Purpose: To describe how we collect, use, and share information collected during your online communications and interactions with us.
  • Scope: This policy applies to all communications and data collected via our website, email, online contact forms, live chat, text messages, and other digital channels.


2.  Information We Collect

  • Information You Provide Voluntarily:
  • Contact Information: Name, email address, phone number, and mailing address (if provided in a form).
  • Inquiry Information: Details about your needs, such as the type of mortgage you or your client are interested in (e.g., purchase, refinance), price range, current location, and preliminary financial details (e.g., estimated down payment, credit score range) provided through inquiry forms or chat.
  • Communication Content: Any information you provide via email, live chat transcripts, or other direct messages.
  • Information Collected Automatically (Digital/Web Data):
  • Usage Data: IP address, browser type, operating system, pages visited, time spent on pages, and referring URL.
  • Tracking Technologies: Information collected through cookies, web beacons, and similar technologies (e.g., tracking how you interact with our website to improve our services).


3.  How We Use Your Information

We use the information we collect for the following purposes:

  • To Respond to Your Inquiries: To provide the information, service, or resource you requested (e.g., sending a rate quote, responding to a question on behalf of yourself or a client).
  • Communication: To send you updates, newsletters, marketing materials, and other relevant information about our products, only when permitted by law and in accordance with your preferences.
  • Service Improvement: To analyze website traffic and user behavior to improve our online experience, website features, and communication strategies.
  • Compliance and Security: To comply with applicable laws, regulations and to protect our rights and the security of our services.


4. Sharing Your Information

We do not sell your personal information. We may share your information with the following parties:

  • Service Providers: Third-party vendors and consultants who perform services on our behalf, such as website hosting, analytics, email delivery, and customer relationship management (CRM) services. These parties are contractually obligated to keep your information confidential and secure.
  • Affiliates/Partners (If applicable): Other entities within our corporate family or trusted partners necessary to provide the service you requested (e.g., a realtor, if you specifically ask for a referral).
  • Legal Requirements: When required by law, such as to comply with a subpoena, regulatory body, or other legal process.
  • Change of Ownership: In connection with a merger, acquisition, or sale of all or a portion of our assets.


5. Security of Your Information

We implement appropriate technical and organizational security measures designed to protect the information we collect from unauthorized access, disclosure, alteration, or destruction. However, please remember that no method of transmission over the Internet or method of electronic storage is 100% secure.


6. Your Choices and Opt-Out Rights

  • Marketing Communications: You can opt-out of receiving promotional emails from us by following the unsubscribe instructions provided in those emails. Even if you opt-out of marketing emails, we may still send you non-promotional communications, such as responses to your direct inquiries.
  • Cookies: You have the option to set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly.


7. Note on Financial Data (GLBA/FCRA)

This policy covers information gathered during the application phase. Once you or a client submit a formal mortgage application or become a customer, your / your client’s financial data will be subject to additional, specific privacy notices required by financial privacy laws in the U.S. These separate notices detail the protection and sharing of non-public personal information and will be provided to you at the appropriate time.

 

8. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children under 18. If we become aware that a child under 18 has provided us with personal information, we will take steps to delete such information.


9. Contact Information

If you have questions or comments about this policy, or our data practices, please contact us at:

  • Email: info@amlgrp.com
  • Mailing Address: Absolute Mortgage Lending, LLC, 1201 West Peachtree St, Suite 2616, Atlanta, GA 30309